Cateva idei misto de la Cannes 2011| Fake it all

In carrying out an anti-counterfeit campaign, we wanted our message to be felt: "The closest things to you can be fake". So we unconventionally used different forms of media, adapting our communication for each one. A lot of negotiating was involved in order to secure the different media channels. But with the resulting level of awareness, counterfeit can no longer go unnoticed.

Case study for the Lebanon campaign anti-fake brands: cannes lions