Some interesting quotes from Cannes 2010

• If you're a brand manager you're now an editor-in-chief with a 52-week calendar of branded content to produce.(via)
• Digital is like highschool sex. Everyone is talking about it, few are doing it, no one is doing it very well. Keith Weed, CMO Unilever
• You have to be ahead of your consumers in digital, you cannot be at the same level as them. Keith Weed, CMO Unilever
• " Our imagination is our currency. Hire generous people who want to share ideas & collaborate." David Droga
• "winning awards is nice, winning in the market is better" by a coca cola representative
  
• Motivatia juriului pentru Gold-urile de la Cyber:
• Both campaigns were a sign that digital is breaking out of the computer screen and into the real world.
• They succeeded in making technology essential to the creative process while at the same time invisible to those interacting with the campaign.
• Technology will reach it's peak when it becomes invisible. - Jean Boechat
• Zuckerberg on privacy - there is a natural tension between sharing more but wanting to control what is shared
• "The size of the markets that we serve is so big"; "Monetization is catching up"; "I think Facebook is more a technology company, rather than a media company" Zuckerberg, Facebook founder
  
• We should not pretend creativity is anything more than a habit. Nick Law, R/GA
• Ideas to talk about, Google about, twit about, post about. The next great idea is to create a new verb
• "Social will be in every media"; "Forget about online and offline. Everything will be online" ; "If you are a print company, your content will go video"; Henrique de Castro, Chief VP at Google
• "Don't try to fake and immitate"; "Have principles - even if they cost you money - and stick to them!"; "Be happy! Happy people make great work"-lessons for the agencies
  
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Some trends emerging at Cannes Lions 2010

No. 1 - Social is about listening first, collaborating second, selling third.
No. 2 - Hollywood quality entertainment and engagement is essential for ALL
No. 3 - an amazingly well executed, creative idea will stick. This is still the fundamental truth
No. 4 - Story telling is your best tool and the boundaries are now limitless
No. 5 - Speed of change is getting SO fast - adopt a 'test and learn' approach. Try, test, adapt
No. 6 - Champion creativity but support and deliver it properly or you will waste even the best
No. 7 - this is the time to be brave - take a risk, start from scratch, dare to be audaciously creative

via WGSNThinkTank

Am tot scris despre Cannes 2010

pe twitter mai ales, dar si pe facebook - lucrari, castigatori, seminarii, idei, etc. Daca gasesc vreme, fac o sinteza si pentru blog.