By collecting plastic trash from oceans and creating vacuum cleaners from it, Electrolux engaged over 175 million people in the plastic issue, and increased sales distribution by 300%. Challenge: Everybody knows that a vacuum cleaner keeps your home clean. But can vacuum cleaners also keep the world clean?
Electrolux campaign by Prime: AICI
Showing posts with label electrolux. Show all posts
Showing posts with label electrolux. Show all posts
05 July 2011
Cateva idei misto de la Cannes 2011| Vac From The Sea
Labels:
cannes 2011,
electrolux,
PR
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