Universitatea Taximetristilor or how to be a better taxi driver by Chevrolet- gold la PR.
The Strategy:
By giving its target an opportunity they had not been given before, this activity was relevant to the brand and the 7:24 Chevrolet Taxi, because it managed to establish a strong emotional bond with them. In addition, it created a space to interact and learn about their dreams, expectations and ambitions. It created a place where taxi drivers are always willing to listen to the brand, its 7:24 taxi, and all of the other brand’s products.
Case, filmulet (cat o mai fi): canneslions
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