Describe the brief from the client:
Our goal was to help rebuild the destroyed homes, broken towns and smashes cities. Our goal was also to raise the spirits of 4.5 million Queenslanders. To do this we had to rally the support of the entire nation.
The Strategy:
Queenslanders are known for their fighting spirit. They have always been proud of the fact that when they get knocked down they get back up again. Our strategy was to commemorate this resilient and defiant spirit. To remind Queenslanders that it is this spirit that makes them proud to be Queenslanders, and this is what gives them hope.
THE CASE STUDY & MOVIE: cannes lions
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