If you have some time to read, click HERE
- A bird in the Hand...: how to make money from loyal customers, not just new ones (June 08)
- Cheap And Nice (not cheap and nasty): competing on value AND differentiation (Sep 08)
- Survival of the Fittest: is your brand strong enough to be recession-proof? (Oct 08)
- Hero Products: cut the clutter in your portfolio (April 08)
05 November 2008
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