Advertising for Atheism

BACKGROUND

Even in the 21st century, religion still has a big hold on people. Religious fanatics around the world kill thousands every year. Millions of people live in countries with oppressive faith-based regimes. Bishops get an automatic seat in the UK legislature. And state-funded ‘faith schools’ are allowed to discriminate in favour of religious pupils. Meanwhile, churches and evangelist groups (‘The Alpha Course’) are advertising for recruits. Where is the voice promoting rational, science-based atheism?

OBJECTIVES

Get PR. The campaign has already had great coverage in the media (try Googling ‘Atheist bus campaign’), and will hopefully get even more when we launch. An ad with real insight and bite will be more likely to get PR.

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