Super Bowl Ad Creative Brief:
Objective:
Make one of the funniest ads ever.
Target:
Men ages 8-80, but not excluding women. Household income 14k - 900k. Whites, African Americans, Latinos and other. Basically every person in America.
Considerations:
Most people will be drunk. Half of them will already be angry. Since this ad is appearing during the super bowl, everyone is expecting this ad to be the funniest ad ever, so don't let them down. Lastly, if consumers don't rate your ad in the top 5, you will be fired.
Mandatories:
Economy is not so good, so keep it low budget.
Advertising for Peanuts
07 February 2008
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