03 October 2007

Pay as you please sau despre Radiohead si mecanisme ingenioase de revolutionare a mecanismelor ingenioase de promovare


Ca Radiohead scoate cam prin decembrie anu asta un album se stie. Ca deja se fac precomenzi on line la InRainbows se stie iara. Ca se vorbeste pe toate site-urile mi se pare justificat...oamenii astia chiar merita. Si cum au gandit strategia de marketing mi se pare genial:

"In Rainbows will be available only via the band’s inrainbows.com website, where fans can place the title in a checkout basket but, on payment, are told "it’s up to you".(sursa: paidContent)

Thom Yorke despre treaba asta: "I like the people at our record company, but the time is at hand when you have to ask why anyone needs one. And, yes, it probably would give us some perverse pleasure to say 'fuck you' to this decaying business model."

3 comments:

Monica Jitariuc said...

pe 10 octombrie, nu 10 decembrie, multumesc biuxx

Intractabil said...

eu vreau sa stiu cand ies pe vinil

Anonymous said...

Sa nu lauzi pomul la care te duci cu sacul !