In Germany, they let brands take over the covers of Playboy and car maker SEAT has one of its cars climbing the mountainous regions of a woman illustrated in the form of an elevation map.
The special edition of the magazine was distributed as a giveaway and was placed in the waiting rooms of German SEAT dealers. Not so subtly, the tagline translates to English as, "SEAT Altea Freetrack. Access All Areas."
Sursa: AdRants
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2 comments:
bai ce faceti lasati tot terenu asta singura
am preluat si eu ideea...
http://incaunblog.wordpress.com/2008/01/11/publicitate-neconventionala/
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