The Problem: Men find shaving a boring chore.
The Challenge: Get Indian men to shave everyday, including weekends.
The Insight: According to Nielsen research, 72% of women found the act of shaving their men sexy.
The Solution: What if we got women to shave their men in fun and exotic positions! So we created ShaveSutra – shaving positions inspired by the ancient text of the Kamasutra.
Case study, movie & more: here.