No. 1 - Social is about listening first, collaborating second, selling third.
No. 2 - Hollywood quality entertainment and engagement is essential for ALL
No. 3 - an amazingly well executed, creative idea will stick. This is still the fundamental truth
No. 4 - Story telling is your best tool and the boundaries are now limitless
No. 5 - Speed of change is getting SO fast - adopt a 'test and learn' approach. Try, test, adapt
No. 6 - Champion creativity but support and deliver it properly or you will waste even the best
No. 7 - this is the time to be brave - take a risk, start from scratch, dare to be audaciously creative