1. Don't think you're a web designer unless you actually are.
2. Don't think you're a graphic designer unless you actually are.
3. Don't go nuts with the branding thing.
4. Don't write like a 12-year-old, or like a used car salesman.
5. Don't expect it to be perfect immediately.
6. Don't re-invent the wheel.
Mai multe exemple si detalieri, AICI.