31 October 2006
Everyday people working in marketing and advertising & else just think about their brands, their brand indicators, the brand awareness and the attitude towards the brand. In the GM 's office and also in our heads we need to admit that in the end all this is for money, and only for the money. If it were different we would work for an NGO or for a non-profit organization. But, we work for an organization that wants and has to have profit. It is an organization that had the moment of supreme truth P & L....
where Profit is a positive return made on an investment and loss ...well...you all know.
Basically, this is why I consider that marketing is just a tool to reach the supreme purpose: make money for the owner. Do it well and money will come. But do never claim to do it for the sake of art. Do it strategically and you'll get more and more money on long term, that's correct.
To end up, I just want to share w/ you this:
"The main purpose of branding is to get MORE people buy MORE stuff for MORE years at a HIGHER price"-forgive me I do not remember the author :( -